5 LinkedIn Best Practices That Resonate With Prospects, Partners and Investors
Unlock the power of LinkedIn with these step-by-step strategies. From profile optimization to targeted outreach, discover how to turn prospects into customers faster and more effectively.
LinkedIn Profile Optimization

Thought-Provoking Banner
Use your banner as a billboard to announce your profile and provoke interest.

Solution-Oriented Headline
Offer a clear solution to your clients' problems in your headline.

9-Step About Section
Transform your About section into a sales framework with a structured approach.

Revised Experience Section
Link past experiences to current expertise and focus on customer benefits.
Fill-in-the-Blanks Guide
A great LinkedIn profile tells a clear, compelling story about who you are and how you add value. Use this framework to create a profile that resonates with your target audience. Just fill in the blanks with details about your industry, role, and unique value proposition.
Headline
"Driving $[Metric] in [Results] for [Audience/Industry]"
Start strong with a measurable result or key differentiator that captures attention.
Introduction
"At [Company Name/Role], we work with [Target Audience] to [Solve Key Challenge or Deliver Value]. By combining [Skill] and [Skill], we deliver [Specific Results] that help clients [Achieve Benefit]."
Example:
"At Meydenbauer Partners Consulting, we partner with technology leaders to deliver measurable impact through strategic talent solutions and growth services. Our tailored approach accelerates growth, optimizes resources, and enhances organizational performance."
Core Services
[Service Name]
  • Key Benefit 1: Highlight what you deliver and how it helps.
  • Key Benefit 2: Explain why this matters to your audience.
Example:
"Fractional CRO + Marketing Services"
  • Revenue Growth: Implementing data-driven systems and strategies for immediate wins and long-term growth.
  • Tailored Expertise: Custom solutions with performance guarantees for maximum ROI.
Why You?
"Our [Unique Expertise or Approach] ensures [Specific Result or Benefit]. We measure success by [How You Deliver Value]."
Example:
"Our exclusive approach aligns with each client’s challenges and goals. With proven methodologies, we create measurable, sustainable growth."
Call to Action
"Ready to [Achieve Outcome]? Let’s connect."
📩 [Email Address] | 🌐 [Website Link] | 📆 [Link to Schedule a Call]

Use this framework to stand out on LinkedIn. Keep it updated with your latest achievements, tailor your language to your audience, and watch your profile become a magnet for opportunities. Let us know how you’ve personalized it!
Outreach Strategy
  • Reach out to potential clients who have expressed interest in your services
  • Target individuals or companies in your industry who are looking for solutions you offer
  • Engage in thoughtful conversations, providing valuable insights and establishing relationships
  • Customize your outreach based on the specific needs of each prospect
  • Track your outreach efforts to measure success and identify areas for improvement

1

Personalize and Automate
Balance manual and automated outreach

2

Export Leads
Create targeted prospect lists

3

Implement Campaign Steps
View profiles, connect, follow up

4

Apply Best Practices
Target, share interests, make friends

An effective LinkedIn outreach strategy requires balancing manual engagement with smart automation. While manual messaging has limitations, particularly for free users, proper automation tools can help scale your outreach while maintaining a human touch.
Target Your Prospects
Activity Level
Focus on recently active users
Geographic Location
Target specific regions
Shared Groups
Find common connections
Boolean Search
Use precise targeting
Campaign Sequence
View Profile
Start with profile visits
Connect
Send personalized requests
Follow Up
Engage with light messages
Track
Monitor response rates
Best Practices
Strategic Targeting
Focus on interested prospects
Build Relationships
Share common interests
Space Actions
Maintain natural patterns
Unified Inbox
Manage conversations efficiently
Sample Campaign
LinkedIn Posting Best Practices
Identify Your Audience
Define your target audience, the problem you're solving, and misconceptions you're addressing.
Post Regularly
Share content up to 5 times per week, focusing on building an engaged audience base.
Deliver Quality Content
Share content that addresses audience problems, educates on solutions, and shows results.
Vary Post Types
Use case studies, personal results, and testimonials to build trust and generate leads.
Best Times to Post on LinkedIn

1

Experiment
Try different posting times throughout the week.

2

Analyze
Use LinkedIn Analytics to check engagement rates.

3

Identify Trends
Find patterns in your best-performing posts.

4

Optimize
Adjust your posting schedule based on data.
Leveraging LinkedIn Analytics for Optimization
View Examples
Metric
Importance
Action Item
Profile Views
Gauge visibility and interest
Optimize profile and increase activity
Post Engagement
Measure content effectiveness
Refine content strategy based on top performers
SSI Score
Overall LinkedIn effectiveness
Focus on improving lower-scoring pillars
Connection Growth Rate
Network expansion speed
Adjust outreach strategy if growth is slow
InMail Acceptance Rate
Outreach effectiveness
Refine messaging and targeting approach
Industries and Titles
Geography & Company
Integrating LinkedIn with Your CRM
Automatic Data Synchronization
Set up automatic syncing between LinkedIn and your CRM to ensure your sales team always has the most up-to-date information on prospects and clients. This real-time data flow eliminates manual data entry and reduces the risk of missed opportunities.
Activity Tracking
Track all LinkedIn interactions within your CRM, including messages, connection requests, and engagement with posts. This comprehensive view of prospect interactions enables more informed follow-ups and helps identify the most engaged leads.
Enhanced Reporting
Leverage the combined data from LinkedIn and your CRM to create powerful reports. Analyze the effectiveness of your LinkedIn outreach in conjunction with other sales activities to optimize your overall client acquisition strategy.
Targeted Campaigns
Use the rich data from LinkedIn profiles to segment your CRM contacts and create highly targeted marketing campaigns. This integration allows for personalized outreach at scale, significantly improving conversion rates.
Ads Best Practices
Lifetime Value (LTV)
The foundational metric you must understand. Your client's LTV needs to exceed their acquisition cost for profitability.
ROI Focus
Track and ensure positive return on investment by regaining spend and accumulating profit over time.
Conversion Tracking
Monitor form submissions, booked calls, and purchases through dedicated thank-you pages.
To fix this and make sure you are not missing any marks when it comes to tracking your ads on LinkedIn, you need to track:
  • Form submissions
  • The number of booked calls
  • The number of purchases
Standard Ads
Traditional options including posts, images, videos, and lead gen forms
Thought Leader Ads
Build credibility through trusted voices using personal profiles or influencers
Organic to Paid
Test posts organically first, then boost successful ones with ads
Here's a simple solution I've seen to make tracking easy. Create thank-you page(s) for different traffic. You'll be able to track separate actions that land someone on a specific URL. If you have multiple channels, duplicate the thank-you page, change the slug a bit, and send traffic there.
A lot of possibilities then open. You could be testing various posts organically and once some of them go viral or achieve good results, you can additionally boost them with Thought Leader Ads.
This works great because they already have organic validation, so there's a high chance that the ads experiment will be instantly successful… if you do the targeting right, of course.
Summary and Recommendations
Set Clear Goals
Define your target audience and their pain points before starting any LinkedIn strategy
Choose Best Practices
Select LinkedIn tactics that align with your specific business objectives and preferences
Track & Analyze
Monitor analytics data to measure performance and adjust your strategy accordingly
Be Patient
Give each LinkedIn strategy time to show results while consistently testing and optimizing